I grew up immersed in sports. I loved the competition, the camaraderie, and the fact that I could get lost in it. I loved the fact that a simple, arbitrary set of rules could create an experience that was incredibly motivating and engaging. I also love the way sports made me physically feel afterwards – accomplished, healthy, satisfied.

In adulthood, I struggled to find a fitness routine that I enjoyed and that fit into my life. I played sports or hiked mountains on the weekend, but I needed to break a sweat almost every day in order to feel good.

When I looked at my everyday fitness options, they either hurt my knees, didn’t work for my schedule, or just bored me. Somehow every workout option seemed to involve a class with an overly enthusiastic instructor.

Classes just didn’t quite do it for me: I found myself rolling my eyes, the workouts weren’t tailored to me, and following along with an instructor just wasn’t engaging enough to pull me in. My co-founders and I agreed: what we wanted wasn’t out there, so we were going to design something new.